Top Beauty Retail Apps on Android in Greece: Q2 2025

In the second quarter of 2025, the beauty retail sector on the Android platform in Greece exhibited interesting trends. Here’s a breakdown of the top-performing apps based on data from Sensor Tower:

• Sephora - Make-up, Beauty saw a fluctuating pattern in weekly downloads, starting at approximately 843 and peaking at 3.4K by late June. Active users hovered around 24K to 28K, with a slight decrease towards the end of the quarter.

• Notino: perfumes and cosmetics maintained a stable download rate, ranging from 675 to 2.1K, with active users showing a gradual increase from 13.5K to over 15K by the end of the quarter.

• MAKEUP - Beauty without limits experienced moderate download numbers, with a consistent user base around 2.5K to 2.8K active users, reflecting a steady engagement throughout the quarter.

• Mein dm exhibited consistent download activity, with numbers ranging between 119 to 231 weekly. Active users increased from about 3K to 3.3K, indicating growing user engagement.

• Oriflame had the lowest download figures among the top apps, with weekly downloads fluctuating between 41 and 112. Active users remained relatively steady, around 1.4K to 1.7K.

These insights illustrate the dynamic nature of the beauty retail app market in Greece. For more detailed data and further insights, visit Sensor Tower.